SPAN 3302
Monday, April 9, 2007
The Marlboro Lungs :
The Marlboro man on the tops of the Minnesotan hills typifies a classic American stereotype. The Marlboro Man typifies the cowboy from the west: very masculine and virile with that lonesome temperament that makes him smoke while ridding on his horse.
The end and real life of the Marlboro men impersonators are quite interesting and seem to be a defiance of the Marlboro cowboy cliché: cancer and homosexuality. According to Cisneros’ friend, the Marlboro man is no longer a myth; he was even in some pornographic films before Marlboro discovered him.
In Cisneros’ story, we see the lover entering the American dream with a lover who seems to typify a role model that makes her being accepted as a Chicano in the American west.
The best way of being part of the American identity is probably to embrace its myths, its role models like the Marlboro man. The cowboy in this story is not merely a cowboy, but is all the Marlboro billboards. Just as Cisnero fantasizes (fantasme) and add lies about her lover, her quest of identity defines her through the American myth of the Marlboro man.
The end and real life of the Marlboro men impersonators are quite interesting and seem to be a defiance of the Marlboro cowboy cliché: cancer and homosexuality. According to Cisneros’ friend, the Marlboro man is no longer a myth; he was even in some pornographic films before Marlboro discovered him.
In Cisneros’ story, we see the lover entering the American dream with a lover who seems to typify a role model that makes her being accepted as a Chicano in the American west.
The best way of being part of the American identity is probably to embrace its myths, its role models like the Marlboro man. The cowboy in this story is not merely a cowboy, but is all the Marlboro billboards. Just as Cisnero fantasizes (fantasme) and add lies about her lover, her quest of identity defines her through the American myth of the Marlboro man.
posted by Nicolau Pereira at 9:14 PM
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